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Andy Cohen famously will get the celebrities to spill the beans on Watch What Occurs Reside and the Actual Housewives (and Vanderpump Guidelines) reunions, however the TV host is baring all for a brand new marketing campaign in honor of Nationwide Pores and skin Most cancers Consciousness Month.
Cohen stripped down for a nude black-and-white picture final week to assist promote the significance of solar security and pores and skin safety. Baring his buff bod and washboard abs to his 5.2 million followers, The Daddy Diaries writer teamed up with skin-care model EltaMD (which is on sale throughout Amazon’s Summer time Magnificence Haul occasion) to remind folks “to put on sunscreen and #GetNaked…for a pores and skin verify together with your dermatologist.”
Associated: The Greatest Sunscreens Advisable by Hollywood Insiders
The marketing campaign and hashtag are tongue-in-cheek in fact, however Cohen has a private connection to the trigger, having been identified with melanoma again in 2016. As a part of the brand new partnership, EltaMD might be making in-kind donations to the Melanoma Analysis Basis as much as a $100,000 worth.
EltaMD is likely one of the hottest sunscreen manufacturers on-line, with its UV Clear Sunscreen boasting a 4.7-star ranking (out of 5) from greater than 36,000 verified evaluations. Their newest launch — unveiled as a part of Cohen’s marketing campaign — is EltaMD’s UV AOX Mist SPF 40, a sheer sunscreen spray filled with antioxidants to assist refresh the pores and skin and forestall indicators of getting old. The spray bottle additionally makes use of what EltaMD calls “air-powered know-how” to supply 360-degree protection it doesn’t matter what angle you’re aiming it at.
EltaMD’s sunscreens are at present a number-one best-seller on Amazon, and the model is dermatologist-recommended as effectively.
Amazon
EltaMD UV Clear Face Sunscreen SPF 46
“Andy Cohen has been a vocal determine on the significance of solar security as a consequence of his private expertise with melanoma, making him a pure match for this partnership,” says Echo Sandburg, chief model officer of CP Pores and skin Well being Group (EltaMD’s mum or dad firm). “We hope this encourages people to schedule a pores and skin verify with their dermatologist and put on sunscreen each day from head to toe.”
This isn’t Cohen’s first time stripping down for a photograph. He famously struck the identical pose for photographer Spencer Tunick in 1994, and EltaMD employed Tunick to helm this new marketing campaign, virtually 30 years later.
With the summer time season approaching, solar security is extra necessary than ever. The most recent stats reveal greater than 5 million instances of pores and skin most cancers are detected in the US every year, and extra individuals are identified with pores and skin most cancers than all different cancers mixed. Pores and skin most cancers additionally hits residence for a lot of, with one in 5 People identified with pores and skin most cancers by the age of 70.
