May 29, 2023

Creating trendy but relaxed non-public environments by which to attach with purchasers is a rage within the luxurious world, whether or not it’s Gucci’s new appointment-only retailer on Melrose Avenue or the truth that Chanel devotes two out of 4 flooring of its just-opened Rodeo Drive flagship to VIP suites.

Swiss luxurious watchmaker Vacheron Constantin has arrived in West Hollywood with one other lure: Suite 1755, an appointment-only lodge suite-turned-shopping expertise that simply opened contained in the West Hollywood Version lodge on the Sundown Strip.

The suite — which is open via early July whereas Vacheron Constantin renovates its Rodeo Drive boutique — invitations purchasers to not solely take a look at and check out on seductive timepieces but additionally encourages them to hold some time. Close to the doorway there’s a foosball desk and a document participant together with a set of vinyl, plus an electrical guitar from L.A.’s Norman’s Uncommon Guitars. Exterior is a big wrap-around terrace to take a seat and luxuriate in views of Los Angeles.

Alexander Schmiedt, president of Vacheron Constantin for the Americas, calls the suite an “various idea” to a conventional retailer. “It’s extra experience-based, extra non-public and really tailored to the native atmosphere. We needed to let our purchasers, watch lovers, expertise the model another way and in a really L.A. means.”

That Los Angeles taste is true there when friends stroll within the entrance door. The watch model commissioned L.A.-based artist Gregory Siff to color a wallpaper-like mural simply contained in the entry, with motifs in gold and silver starting from palm bushes and strips of celluloid to pictures of Vacheron Constantin’s manufactory simply outdoors Geneva and its Maltese cross brand. “It’s the icons of L.A. and the icons of Vacheron,” says Schmiedt.

Inside Vacheron Constantin’s Suite 1755 appointment-only lounge. At far proper is the doorway that includes a mural by artist Gregory Siff.

Vacheron Constantin

Elsewhere within the suite, there are photographs by Sid Avery of basic Hollywood stars together with Marlon Brandon and Elizabeth Taylor. Beneath the photograph of Brando is a Vacheron Constantin gold costume watch with patterned dial that Zsa Zsa Gabor gave to the star after he received the 1954 Oscar for On the Waterfront. The inscription says, “To Marlon Love Zsa Zsa June 24, 1954.” Additionally on show is a uncommon Metiers D’Artwork Kalla Haute Couture timepiece that’s paying homage to a diamond-covered Kalla watch that Michael Jackson as soon as gifted Elizabeth Taylor. “You may see actually the evolution of bijou and watches collectively — utilizing [a watch] as one thing virtually akin to a bracelet,” says Schmiedt. “It’s a really particular piece from our assortment.”

A Vacheron Constantin watch given by Zsa Zsa Gabor to Marlon Brando, on show on the watchmaker’s Suite 1755 in Los Angeles.

Stefanie Keenan/Getty Photographs for Vacheron Constantin

The suite has even been constructed out with an inside column that on the high is formed just like the Vacheron Constantin Maltese cross. “It’s very a lot California-style basic laid-back class, the indoor and outside,” says Schmiedt of the general L.A.-bungalow-inspired design of Suite 1755, whose title is taken from the 12 months that Vacheron Constantin was based.

The watchmaker has additionally introduced in one other wow timepiece for guests to see and (rigorously) deal with: an authentic 222 sports activities watch. Designed by Jörg Hysek in 1977, the piece was reintroduced final 12 months in yellow gold, drawing raves within the watch world. Earlier this 12 months, the brand new 222 was noticed on the wrist of Brad Pitt.

An authentic 222 Vacheron Constantin sports activities watch on show on the watchmaker’s Suite 1755 in Los Angeles.

Stefanie Keenan/Getty Photographs for Vacheron Constantin

In between taking part in foosball, friends can even try Vacheron Constantin’s novelties for 2023, together with a Traditionelle Tourbillon that includes a beautiful deep inexperienced dial and three fashions with retrograde features similar to the brand new Abroad Moon Part Retrograde Date. “It’s a really basic complication in a watch that basically bridges that hole between sporty and class,” says Schmiedt.

The Vacheron Constantin Abroad Moon Part Retrograde Date.

Vacheron Constantin