A brand new leather-based items marketing campaign for the Prada Galleria purse, a heritage fashion celebrated for its craftsmanship and wearability, stars the award-winning actress Scarlett Johansson seen by the eyes of Venezuelan-American artist Alex Da Corte. Entitled “The Glass Age,” the marketing campaign is a color-blocked wonderland of Johansson rendered as echoes and mirrored reflections of herself, to honor the vivid expression and referential nature of the style trade and its tendencies.
Johansson was chosen for the imagery — which promotes eight special-edition colorways and geometric designs of the long-lasting purse (obtainable beginning Could 19) — due to her transformative work enjoying roles throughout a variety of identities and personalities, in line with the home.
“In essence, she is herself a mirrored image, a refraction — deciphering and embodying one other particular person, bringing her personal inherent qualities to her depiction,” an announcement from Prada reads. “Within the Galleria marketing campaign, Johansson transforms continuously, framed and reframed by a sublimation of the on a regular basis, translated into pure coloration.”
Scarlett Johansson for Prada
Courtesy of Prada
Da Corte selected to recontextualize the Hollywood starlet by emotive coloration combos and shadowy, fragmented poses as a nod to the half-picture of world fame. Equally, the Saffiano leather-based Prada Galleria has been imagined anew this season — a shadow of the extra traditional variations however nonetheless recognizable, mirroring the evolution of tradition.
The collaboration between Prada and nice artist Da Corte goals to take a novel take a look at how the heritage model connects to iconic, cultural figures. Although Da Corte, whose work is impressed by pop and surrealism, normally works throughout video, efficiency, portray and sculpture, this marketing campaign marks his first foray into trend.
Scarlett Johansson for Prada
Courtesy of Prada
